Opt-in not an option: How to comply with the new anti-spam law
Mark Fancourt-Smith's article, "Opt-in not an option: How to comply with the new anti-spam law" discusses Canada's new Anti-Spam Legislation (CASL) and how it will change the way a business distributes commercial electronic messages (CEM) to customers. Canada will move from an opt-out to an opt-in system for the receipt of CEMs, requiring express consent from the recipient.
This article is reprinted with permission. It was previously published in Business in Vancouver on May 16, 2013.